Staying the Course on Health Equity Initiatives By fostering better communication and efficiency through health equity, diversity and inclusion (HEDI) initiatives, health systems not only enhance care delivery but also reduce costs and improve financial performance, all while growing their patient base. That was the key message of a session titled “Staying the Course on Health Equity Amid Murky DEI Terrain,” presented during the SHSMD Connections 2024 Conference, in Denver.
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Collaborative Choreography: The Dance of Marketing, Research and Operational Decision-Making Seamless integration of your marketing and research strategy can dramatically improve your ability to connect with consumers to drive volume, influence operational plans, and positively enhance the brand experience. This “collaborative choreography” of research excellence and marketing strategy is the key to a successful campaign, according to presenters from Virtua Health at SHSMD24 Connections, held Oct. 13-15 in Denver.
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How Marketing and Communications Outreach Can Help Close Gaps in Children’s Mental Health Awareness The United States is facing a looming crisis in regard to children’s mental health, and health systems must bridge the “access gap” that exists to ensure parents and caregivers can support the mental health and wellness of children and youth, according to representatives of Nationwide Children’s Hospital and The Kids Mental Health Foundation, who spoke during the SHSMD Connections Conference 2024, in Denver.
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Leading for Well-Being: Building Your Organizational Leadership Development Strategy The quality of an organization’s leadership directly correlates with employee well-being and mental health outcomes, and managers who demonstrate emotional intelligence and support with staff can significantly reduce employee stress and burnout levels, according to presenters during a session held at the SHSMD24 Connections conference in October.
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The SHSMD advisory board is responsible for defining the society’s vision and strategic direction. These volunteer leaders donate countless hours to guide the development of policies, programs and services to make SHSMD the best it can be. In 2025, David Grandy, FACHE, will serve as board president, Alan Shoebridge will be immediate past-president and Dennis Jolley, MPH, Med, will serve as president-elect. Newly elected board members comprise Corinne Ahrens and Sandra Mackey. In addition, Terri Flood has been re-elected to the board. Click here to learn more about these and all other board members.
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Content Partner
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SHSMD ONLINE COURSE - ORIENTATION TO HEALTH CARE | February 4 – March 6, 2025
Navigate the complexities of the U.S. health care system in this introductory course. Ideal for newcomers or those seeking a refresher, you’ll explore key players, economic fundamentals, and major drivers of health care. Enhance your expertise through live webinars, Q&A sessions, and practical insights into physicians, consumers, facilities, and insurers.
Earn a SHSMD Digital Badge upon completion! Discounts available through 2025 eLearning Season Pass.
Register Today!
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SHSMD CONNECTIONS - CALL FOR PROPOSALS | Closing on January 17, 2025
SHSMD is now accepting proposals for workshops, concurrent sessions, and virtual programs for the 2025 SHSMD Connections Conference, happening October 12–14 in Dallas, TX, and online education programs throughout the year.
We’re seeking innovative ideas on hot topics that address challenges across marketing, strategy, and business disciplines, with a focus on actionable insights for health systems of all sizes. Proposals for advanced-level content and interactive formats are especially encouraged.
Prepare your best submission using our Practice Application and review the guidelines to ensure success.
Submit Your Proposal Today!
View all of SHSMDs upcoming education and get access to on demand education HERE.
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SHSMD provides its members with ongoing news and reports to bring new knowledge and thought leadership. Below are two key resources recently released to guide your strategic thinking about emerging trends.
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