Business Tips

Source: sba.org

Did you know that 97% of consumers search online for products and services, but one of every two small businesses isn't there? If your website is up and running or you’re in the planning stages, check in and see if you’re web presence plans are on the right track to being found and making sales. Read more here.

>>4 Smart Marketing Resolutions for 2015

Source: sba.org

Have you resolved to take your small business to bigger and better heights in 2015? Then one of the best moves you can make is to upgrade your marketing. Here are four marketing resolutions that every small business owner should consider making for 2015. Read more here.

>>Offering Energy Efficient Financing: A Path to Closing More Jobs, Increasing Sales and Making Customers Happy!

Source: bpi.org / Andrew Isaacs

You could say there are two types of contractors in the marketplace today, those who offer financing at the point of sale and those who don't. Savvy contractors help empower their customers by offering a choice to pay out of pocket or choose financing to pay for improvements. These contractors focus on the monthly payment rather than the total job cost, not only to reduce sticker shock but also to add measures to a job that will increase efficiency and comfort. Long term, competitively priced financing means expanded work scopes for contractors and greater home performance benefits for consumers. Read more here.

For more information and to hear about one contractor's experience offering financing, tune in to BPI's January 15 webinar entitled "Get Customers Off the Fence: Drive your sales of energy efficiency improvements with monthly payment financing."