Business Tips

>>Why Businesses Must Adapt to the "New SEO"

Source: bpi.org / Jacob Peck

If we could take a time machine back to circa 2005, we could achieve very good search results simply by inserting the 2-4 words that people use in their searches (e.g., "oil furnace repair company") into your website’s page text and META tags. This was traditional Search Engine Optimization (SEO). Despite what some tech guys or junk mail spammers might tell you today, however, traditional SEO efforts alone will no longer get you on the first page of Google. Read more here.

>>Offering Energy Efficient Financing: A Path to Closing More Jobs, Increasing Sales and Making Customers Happy!
Source: bpi.org / Andrew Isaacs
You could say there are two types of contractors in the marketplace today, those who offer financing at the point of sale and those who don't. Savvy contractors help empower their customers by offering a choice to pay out of pocket or choose financing to pay for improvements. These contractors focus on the monthly payment rather than the total job cost, not only to reduce sticker shock but also to add measures to a job that will increase efficiency and comfort. Long term, competitively priced financing means expanded work scopes for contractors and greater home performance benefits for consumers. Read more here.

>>Webinar: Choose a Retirement Solution for Your Small Business, Feb. 26

Source: sba.gov

Get practical information and helpful tips to understand and compare the options to start and operate a retirement savings plan. The options provide an effective way to save for a secure retirement and most provide tax advantages for both employers and employees. The webinar will be Thursday, February 26 from 2-3:30 p.m. EDT. Read more here.

>>Prepare Your Small Business for Tax Time

Source: sba.gov

It's tax season! Whether you decide to outsource your tax tasks or perform them in-house, it’s important to arm yourself with the knowledge to make sure your business not only complies but also saves time and money wherever possible. Here are a few resources to get you started. Read more here.