Doubling America’s energy productivity by 2030—a goal adopted by the President and first articulated by the Alliance Commission on National Energy Efficiency Policy in Energy 2030— once again has emerged as a central focus in a new and important national clean energy action plan released this week. Powering Forward: Presidential and Executive Agency Actions to Drive Clean Energy in America, a report from the New Energy Economy (CNEE), founded and led by former Colorado Governor Bill Ritter, offers 200 ideas for presidential action to curb climate change and advance a clean energy economy. In it, energy efficiency is recognized as Job No. 1, and the "quickest, cheapest and among the most effective ways to achieve a clean economy."