March 2014
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Membership Marketing Tip: Use a Clear Call to Action

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It seems simple and obvious, but in any renewal notice, new member offer or event promotion, make sure that it’s obvious to recipients what you want them to do. Ask the other person to check that the call to action is clear and easily seen, with clear instructions about how to take the desired action. If it’s an e-mail, make sure that the call to action is mentioned at the top and the bottom to get added exposure. 

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Superior Group
Burnett Staffing Specialists
HRCI
Concordia University
Naylor, LLC
   
Texas SHRM
P.O. Box 8058
Tyler, Texas 75711
www.texasshrm.org • info@texassshrm.org • 214-354-8740