Save the Date!
Live Membership Marketing Summit at Annual Conference: Saturday, June 23 in Atlanta. State Councils, Chapter Presidents and Membership Directors are invited to join this interactive session to build your prospective member base and increase engagement with current members. More information will be e-mailed soon.
Membership Marketing Tip of the Month: "Use the Right Audience"
The coolest recruitment letter sent to the wrong audience = Failure. It makes sense when you think about it – would a SHRM chapter membership to nurses be successful? I think not... So, before worrying about design and writing, make sure that you are soliciting the RIGHT audience. Success means talking to HR seminar attendees, HR magazine subscribers, HR.com members and a host of other lists. Spend the time upfront determining who your market is.
Change in New SHRM Member Discount Code for 2012
We are continuing to offer a $15 discount to new, first-time SHRM members recruited through our chapters and state councils. However, the CHSWD promotion code that was used previously has been replaced by a new promotion code 0118. As a result, please discontinue use of the CHSWD code in your marketing initiatives, promotional materials, websites, etc. and replace with the new code 0118. For new SHRM members who join online at www.shrm.org, the 0118 discount code automatically populates the form when they select their chapter from the drop down menu. For chapters or states using a paper process, the SHRM membership application in the Volunteer Leaders Resource Center already includes the 0118 promotion code, and we encourage you to use this version going forward.
Texas SHRM