The TAGITM Marketing Committee focused heavily on increasing our social media presence, as well as marketing of our regional groups and events, and the Annual Education Conference.
In 2017, we started with… 2 Facebook followers, 138 members in a private LinkedIn Group, no LinkedIn Page, 39 followers on Twitter and no Instagram presence. We did not use social media to promote events or regional groups or events. The Annual Education Conference was our only focus.
Throughout 2018… we promoted our regional groups and events, the Annual Education Conference, and revamped our social media presence. We published updates more regularly on our social media accounts, created a LinkedIn page (April 2018) and Instagram account (November 2018).
In 2019… our social media presence grew. We started the year with 108 Facebook followers, 130 followers of our new LinkedIn page, 133 followers on Twitter, and 5 followers on Instagram. Near the end of 2019, we had the highest engagement with our followers on social media we have ever seen. We usually see our best results on LinkedIn, with engagement improving each quarter. However, in Q3 and Q4, we experienced a huge improvement in engagement on Twitter and Facebook. In Q4, our Twitter posts had over 30,000 impressions, triple the previous quarter. Engagement on Facebook increased 600% in Q3 and another 50% in Q4. These increases were likely due to the posts we had that highlighted people within TAGITM or promoted our regional events, but we also had a great response to our “Thankful for TAGITM” series leading up to the Thanksgiving holiday.
Now, in 2020… we have 142 Facebook followers, 193 members of our private TAGITM Group on LinkedIn, 338 followers of our public TAGITM page on LinkedIn, 183 followers on Twitter, and 14 followers on Instagram. We continue to see increases to engagement and response to our posts on social media, but we still need your help. Social media works best when our members like, follow, and share our posts. You can also share your own TAGITM-related posts, tag our organization and use the #TAGITM hashtag to let us know what your organization is doing to further IT in local government. Take the opportunity to brag on your organizational or departmental wins and let us help you celebrate. Follow and engage with us online at the links below:
https://www.instagram.com/tagitm/
https://www.linkedin.com/company/tagitm/
https://www.linkedin.com/groups/2208341/
https://www.facebook.com/TAGITM