Are you feeling stuck? Whether you’re shocked its already July (or ONLY July), it’s never been a better time to look back at your marketing efforts from these past few months to dial in on what’s working, what needs help, and more importantly – where you can get creative and drive inspiration in the areas that make the biggest impact.
We're (selfishly) excited for the second half of the year line-up of 13+ Digital Summit events, jam-packed with national and local brands on the latest marketing strategies and tips. With Digital Summit DC (August 3-4) and Digital Summit NYC (August 9-10) just around the corner, here’s a few sneak peeks of what to expect on the agenda and what we’ll be watching as marketers ourselves:
The ‘Hot’ Topics
NFT’s, Metaverse, Diversity & Inclusion, Company Culture, Leadership
The latest topics that are already making an impact on your marketing today (and if they aren’t, they should be!) We’re talking cutting edge tech like NFT’s and Metaverse and the ever-constant ‘cookie-less’ world and how to drive success despite it. See how major brands are tackling important conversations, like SiriusXM’s best practices on diversity and inclusion and 97th Floor’s focus on company culture and leadership, and how to build a fearless, brilliant marketing team.
Heavy-Hitters
Content, Social, SEO
We know them, we love them, but we shouldn’t forget about them because they’re “heavy-hitters” for a reason. Take your content to the next level with Leigh George’s transformative inclusivity session or focus in on social with NBC’s Social Media Lead, covering short form storytelling. Let’s not forget about search and SEO, especially when you’re walking away with where to spend your organization time and resources for the biggest impact.
Branding, Branding, Branding
Community, Strategy, Search
Okay, this could be considered a heavy-hitters volume 2, but there’s something to be said for focusing on branding alone, especially as it translates to building and nurturing your digital community. Hear from AARP on how to leverage your brand's visibility and authority (and translating that into actionable, “how-to's”!) Or apply Shutterstock’s ‘Castle-Courtyard’ method to your organization’s marketing strategy – a must-see session in our opinion.
Getting to know YOU
UX, CX, Data, Personalization
No matter your industry, we all want to give our customers the best experience possible. The foundation of scalable CX is good data and knowing where and how to apply it effectively. Learn from Verzion’s Principal Engineer on dialing in your brand’s personalization efforts, especially as it relates to UX and Mobile. Next, take a closer look at your customer’s brand experience and discover how to approach and ethically build loyal brand advocates.
Interested in learning more? Check out the full agendas below or dive into another agenda from a city closer to you. We hope to see you there!