the Marketing messenger
Naylor Association Solutions
In the past, you could write a short article, sprinkle in a few keywords, and it would rank on the first page of the search results with minimal effort. But those days are long gone. Google’s ranking algorithm has become increasingly sophisticated over the years. You can’t just slap up an article and expect it to start ranking.
In early 2021, I officially boarded the NFT marketing train with a charity fundraiser event and mural and speaking about my experiences at Digital Summit. We also kicked off our first client project with HP Enterprise to create NFT environmental art, which allowed us to fine-tune our NFT marketing skills. In this article, I share nine insights we’ve gained along the NFT marketing journey and hope the insights will be your boarding pass to join us on the NFT train.
READER POLL

Which marketing leader would you be excited to see on Digital Summit’s Keynote stage? You have the option to select only one!

Nick Tran, Global Head of Marketing at TikTok
Payal Kadakia, Co-Founder at ClassPass
Kat Cole, former Chief Operating Officer and President of Focus Brands
Cara Sylvester, CMO at Target
Swan Sit, former Global Head of Digital Marketing at Nike, Estée Lauder and Revlon
Kate Jhaveri, CMO at NBA
Naylor Association Solutions
INNOVATOR PROFILE
  
When Dave Meyer looked upon the sea of cubicles at his new job at a large corporate bank in the 1990s, he quickly realized he needed to make a change to “save my soul.” And so, he decided to start his own web design business on the side while still working this day job.
FROM THE SUMMIT
Welcome to the newly redesigned Digital Summit Newsletter where you’ll get access to an incredible array of information designed to help you in your marketing efforts. Content is from past Digital Summit presentations, as well as new articles written by a team of marketing professionals. We hope you find it valuable!

Since 2008, Digital Summit has been the go-to resource for those seeking to further their knowledge and skill set in the ever-evolving digital ecosystem. Digital Summit produces over 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices & tactics.

The Digital Summit Series 2022 speaker line up is full of industry experts from all over the country. These marketing experts will be leading you in effective strategies to level up your marketing game in 2022!

Here is a glimpse of the brands and the content that will be at Digital Summit:

  • JP Morgan Chase: Learn How to Capitalize on the Business Value of UX Design

  • Conde Naste: How to Build an Impactful, Data-Backed Digital Marketing Strategy

  • Shutterstock: What’s Your Castle-Courtyard? Best Practices for Cultivating Umbrella Brands

  • Coca Cola: Commerce-First Content: Creating Shoppable Moments Across Platforms

  • Slack: Starting & Scaling Competitive Marketing Campaigns for the Win

  • Tik Tok: Building a Successful Content Strategy on TikTok 

In addition, Digital Summit is very excited to add Keynote Speaker Tiffani Bova from Salesforce to the Keynote lineup in 2022. Be sure to check out what city your favorite speakers will be presenting in at www.digitalsummit.com.

UPCOMING EVENTS
27
Jun 2022
 
Keynote by Spotify's Global Creative Strategist, Jenny Haggard. Other speaker brands include: Deloitte, Cinematic Music Group, Salesforce, IBM and Slack. June 27-28, Denver, CO, Sheraton Denver Downtown Hotel.
12
Jul 2022
 
Two days of content by speakers from Salesforce, Deloitte, SiriusXM, Intel, Microsoft, CarMax, Visa, GoDaddy, and many more. July 12-13, Portland, OR, Oregon Convention Center.
19
Jul 2022
 
Powerhouse lineup includes keynote by Ann Handley, plus speakers from Atlanta Hawks, Google, TikTok, Microsoft, The Coca-Cola Company and many more. July 19-20, Atlanta, GA, Georgia World Congress Center.
19
Jul 2022
 
One-day, interactive masterclasses, case studies and how-to playbook sessions on the complex topic of social media marketing.