3PL Perspectives Hot Article: Tell Your Story Through Digital Marketing
Print this Article | Send to Colleague
No one has to tell you the 3PL market is competitive; it’s likely the reason you regularly read publications like 3PL Perspectives, among others. Business leaders need information, tools, and actionable insights to make the strategic business decisions that will not only shape the future of their own 3PL, but the freight industry as a whole. As we’ve watched evolving trends in the freight industry over the past few years, one notion has grown from being an admittedly “buzz-y” marketing notion to now being a critical aspect of the leading 3PL’s total business strategy: hello, digital marketing!
“Digital Marketing” is an umbrella term for all of your online marketing strategies, which in reality encompasses nearly all marketing efforts today. It’s frankly becoming near impossible to separate digital from traditional marketing as a whole. For example, when you’re exhibiting at a trade show, it only makes sense to maximize your presence by utilizing digital tools before, during, and after the show. And while some digital tactics are well known (e.g., websites, email), the total consumer, business, and marketing landscape continues to evolve more quickly than we could have ever imagined.
Read the full article from the August issue of 3PL Perspectives.
