New TIA Delivers Podcast
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In this episode of TIA Delivers Podcast, we sit down with Jim Kenny, Ph.D., Professor Emeritus of Marketing at Western Illinois University, who provides follow-up to his recent TIA Virtual Lunch & Learn webinar "The Surprising Simple Task Every 3PL Sales Rep Should Be Doing Right Now."
During the episode, Dr. Kenny discusses the importance between differentiation and positioning strategy, the importance of executing strategy, and the importance of connections built through verbal communications.
