Here's your first look at the January/February issue of Association Leadership. In this issue, we look at how you can personalize marketing to your members by looking at commonalities, explore the magic of single-mindedness, and recap the inaugural Connect Texas hosted buyer event. Start reading this issue now!

Features
Communicating on Common Ground
When the goal is to personalize your marketing, look for commonalities, not differences, in your membership.

Focus Pocus: The Magic of Single-Mindedness
We live and work in a world filled with distractions. As technology advances, the number of diversions increases exponentially.

Connect Texas Recap
Nearly 200 planners and hospitality suppliers came together in Frisco this past November 15-17 for the inaugural Connect Texas.

Safe & Sound: Meeting Security in Today's World
Sometimes it's not the big things you need to worry about; it's the little things.

In Every Issue
Message from the Chairman
Homepage
60-Second Solutions
Quick Takes
NEW! Thought Leadership Meeting Trends
Destination Planner
Work Smarter