Compost Marketing: Use Videos to Demonstrate Compost Use to Your Customers

Do you need videos on compost use to show your customers what they can achieve with your help - videos you can use on your website, Instagram feed, Facebook page or on a loop at your customers’ garden centers? As the Market Development Committee continues to work on new and educational content with our partner Joe Lamp’l of PBS’ "Growing A Greener World," it’s important to step back and look at the modern, high-quality tools our US Composting Council members can already use.

On the USCC YouTube page, there are five videos produced with Joe that focus on compost use covering these topics:

Defining STA Certified Compost: This video highlights the STA Certified Compost program. It shows how laboratories operate and test compost and explains the benefits to homeowners, contractors and specifiers nationwide. From Departments of Transportation to the home gardener, the STA Certified Compost program provides compost test data, recent analysis and independent reporting for large and small compost manufacturers. With this video, everyone will understand why specifiers value the USCC’s product certification program.

STA Certified Compost for Lawns and Turf: This video explains the benefits and ways to use compost to improve turf grasses, which make up lawns, athletic fields and golf courses around the country. Turf responds very well to the balanced, slow-release nutrients and the compaction relief of compost. And it feels good knowing you are returning natural, local, recycled material to your turf with STA Certified Compost. Joe Lamp’l shows ways to use and spread this compost on new and existing turf with common commercial application and homeowner-scale techniques.

These are just two examples of the five long-format videos created so far for USCC members to use and distribute for free. Think of the variety of ways you can use these tools to spread the idea of compost use. Providing tools so you can educate your customers with modern, high-quality content is just one way this partnership between the US Composting Council and Joe Lamp’L of PBS’ "Growing a Greener World" is working for you!