STA Video Success Story

At a time when video and social media are influencing more and more people across numerous platforms, Living Earth has been utilizing in a number of ways the Joe Lamp’l video customized with our company’s information and produced by USCC.

First, it has been uploaded to our Living Earth YouTube channel, as that platform provides a foundational point for us to use the video in a number of other online mediums as well as presentations to landscape architects, municipalities and other landscape professionals. The USCC brand, along with the reputation of Joe Lamp’l within the industry further reinforces the credibility of the Living Earth brand among landscape professionals, homeowners, and municipalities as a premier provider of landscape materials and green waste recycling.

In addition to the more "single-use” approach of sharing the video as part of a presentation, Living Earth has added the video to our websites for both Texas and Tennessee. The video is an evergreen piece of content which allows us to share via social sites in a number of ways throughout the year. Additionally, it offers a great piece of content to add to Living Earth’s Big Scoop newsletter a time or two each year.

While the video isn’t necessarily a piece that will drive transactional engagement directly, it does help in reinforcing the brand value of Living Earth. We believe that is where the video’s true value stands.

Are there more opportunities for videos like this in the future? We hope so. We see this as just one of many value propositions that the US Composting Council offers its members, and we're glad to be associated with the organization.