Gearing Up for Spring

Spring is just around the corner, and I hope that you are all prepared for another robust sales season. All indicators point to back-to-back record years for compost product sales. Here are some helpful tips to think about incorporating in your sales and marketing plan this spring. 

• International Compost Awareness Week - Please plan your activities now!
• Be sure to share our compost use videos from the USCC YouTube channel on your social media outlets.
• Post your ordering instructions and COVID protocol for customers to see.
• Make sure your employees have the required COVID PPE on hand when dealing with the public.
• Make your USCC Membership and STA Participant certificates are visible to the public.
• Have copies your latest STA Certified Compost® Compost Technical Data Sheet available to hand out or post.

Please take some time now to participate in the Victory Garden Marketing Campaign. This is a great marketing campaign that we put together last year that is still pertinent for this year's marketing of compost products. There are some great resources to share with your customers and prospects.

We urge you to help us tell the Compost Story this spring. You know that it is a compelling story, but your community may not know about all the wonderful the benefits, from water conservation and water quality, to climate change mitigation through carbon sequestration, to feeding necessary nutrients to the microbes in the soil. Invest some time now this spring in telling your audience about the endless benefits our product, and you will get a return on your investment. Hope you all have a great spring sales season!