5 Hints for Successful Summer Resident Events
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Summer is finally here – the perfect time to organize a social event in your community. Events can be a great opportunity for your residents to get to know their neighbors and develop a sense of community. And let’s face it...residents who feel connected to your community are more likely to stick around year after year!
Planning a resident event this summer? Read on for a few tips for a successful event.
Give People What They Want
Are your residents more interested in a BBQ or a community rummage sale? You won’t know until you ask! So before you start planning, find out what types of events your residents are interested in attending in order to get the most attendees.
Involve Residents in the Planning
Have you heard of the IKEA effect? Basically, the concept is that people place a higher value on things they help create. So recruit a committee of residents to help you plan your summer event. Not only will it take some of the work off your plate, but these residents will also feel more committed to the success of your event.
Get the Word Out
Now that you've planned a great party, it’s time to spread the word! Hang signs in the elevator, fitness center, leasing office and other common areas of your community. Send out an email about the event or include the details in your next community newsletter. And if you have an online renter portal, be sure to include the details there too!
Take Photos
Perhaps you have a resident who dabbles in photography or a staff member who has a creative eye. Designate that person to be your event photographer. After the event, post photos to your blog and social media channels. People who attended the event will enjoy seeing photos of an event they were part of, and those who didn't attend will see for themselves why they should attend your next event! Just be sure to get your residents’ permission to use their photos.
Learn for Next Time
Did you have a lot of leftover food? Or maybe not enough seating? Make notes of what worked and what didn't so you have those insights the next time you’re planning a resident event. Also, consider conducting a quick survey to those who attended the event to find out what aspects of the party they liked and what could use some improvement.
| 5 Hints for Successful Summer Resident Events by Faith Hinz |
