A Question of Value with David Dillon
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As we continue to move from the survive stage to the thrive stage, close attention to marketing strategy is essential. The marketing strategy review begins with a confirmation of your target market.
The concept of a target market is often misunderstood. Since most of us have limited resources, focus is essential for results. Through this focus, we can better understand the needs and desires of our target market. We can then apply this understanding to provide more value to prospects and clients.
While some may think target market discipline limits their much-needed opportunity, when done correctly, the target market strategy can maximize your revenue and position you to thrive.
Next steps: Discuss and debate the target market for your agency. Where can you provide the most value? How well do you know the needs and desires of the players right now? What necessary changes will ensure that your agency is positioned to thrive?
David J. Dillon, Principal
Watney Insights Group, Inc.
ddillon@watneyinsights.com
703-648-0584
703-785-9440
