Northern Neck Insurance Company Holds Young Agents Meeting in Irvington
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Northern Neck Insurance Company recently held a Young Agents Meeting and invited a dozen or more of our Young Agents who represent agencies across the state, from the Chesapeake Bay to the Blue Ridge Mountains, Nov. 9-10. The young agents were greeted with a social hour Tuesday evening at the Kilmarnock Inn, which allowed them to converse with our own "young" company personnel as well as managers, underwriters and company President Pete Cammarata and CEO Thomas Gosse. The next day followed with a meeting of the minds at NNINS headquarters in Irvington. Vice President of Marketing Jerry Wachter led an interactive seminar on Traditional vs. Digital Marketing with an emphasis on the social media movement online. Reference was made to the zen of social media marketing, by author and social media marketing guru Shama Hyder Kabani. The focus of the Young Agents Meeting was to enlighten the rising owners about the importance of social media, marketing mechanics and to encourage them to take their ideas to the web and keep their agencies visible as technology takes on yet another shift in our daily lives.
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