As we move into the final quarter of the year our thinking shifts to 2021 planning and the associated budgeting process. It is time to work "on" the business.

An agency success and value story is often driven by growth, and growth is a function of a sound marketing strategy. Now is the time to again ask the tough questions; are your target market, ideal client and service niche still valid? How have the needs and desires of your target market changed? Is your value proposition still compelling to customers and prospects right now? Is your messaging still appropriate? How have the players in your agency ecosystem changed?

Next steps: Schedule time to develop your 2021 marketing strategy. Challenge the assumptions for your market risks, threats and opportunities. Adjust where necessary so that you are positioned for success in 2021.