Badge and Event Registration

All exhibitors and retailers can register online to enter the Prairie Showcase. Go to our www.wrla.org and follow the link.

* There is no charge for exhibitors or retailers to enter the show.
* VISA or MASTERCARD required at time of registration for event tickets.

EXHIBITORS:

If booth payment is not received by October 28th (at the very latest) you will NOT appear in the December Show edition of the YardStick!   If you are unsure if you have paid and or need a copy of your booth invoice, or would like to pay via credit card - please call Lannie at 800-661-0253 ext. 4.

Please sign and return your Exhibitor Contracts and Health & Safety Forms NOW (if you haven't already).

All show information can be found by following this link http://www.wrla.org/prairieshowcase/exhibitor_guide.html 

Plumbing and Electrical with Bob Sutherland
Winnipeg · Hands on practical training



These courses are filling fast

· Hands on practical training
· These courses are filling fast
· Only twenty students per class

Retail Business Management Studies Program (RBMSP) 
in Edmonton

This premium training program offers the tools and knowledge to be more effective in work and in life. This program is designed specifically for the lumber and building materials industry and combines regular classroom study, interaction with peers, and a final exam. It is based on a module system in which each level builds knowledge gained from previous levels.

REGISTER YOUR KEY PEOPLE NOW!

Also, you may cross-reference contact information using our online directory

ONLINE DIRECTORY LINK HERE

Page 73
Old Company Name: Pineview Lumber & Hardware
NEW Company Name: Candle Lake Home Building Centre (HOME)

Page 94
Company: TC Building Materials, LP
New Mailing Address: Box 29, Group 587, RR 5 Winnipeg, MB R2C 2Z2
New Physical Address: 46 Don Valley Parkway Winnipeg, MB

TIM-BR MARTS Ltd. today announced that they have appointed John Steen as CFO. As a senior financial executive with hands-on strong leadership experience in management, John has reached operational excellence across a range of sectors, primarily in agribusiness/retail, manufacturing, oil and gas, and energy.

Throughout his career, he has worked with large public companies and co-operative organizations to increase their value, and along the way, developed expertise in mergers and acquisitions, capital raising and debt restructuring with both private and public equity. As a CFO, John has a comprehensive and in-depth proficiency across all facets of corporate finance including investments, treasury, financial and strategic planning, corporate reporting and investor relations.

John has international experience and has held executive roles at UFA Co-operative Limited, Ontario Power Authority, and in South Africa at Teves Group, amongst other organizations.
Born and educated in South Africa, Steen holds a CMA (UK), CFA (SA) and is a member of Financial Executives International (FEI), Canada, Chartered Institute of Management Accountants (UK) and the Institute of Administration & Commerce of South Africa (Chartered Company Secretary Branch).
John will report directly to President and CEO Tim Urquhart and will be based out of the Company’s Calgary, AB office.

Bank of Canada maintains overnight rate target at 1 per cent OTTAWA – The Bank of Canada today announced that it is maintaining its target for the overnight rate at 1 per cent.

The Bank Rate is correspondingly 1 1/4 per cent and the deposit rate is 3/4 per cent. The global economy has slowed markedly as several downside risks to the projection outlined in the Bank’s July Monetary Policy Report (MPR) have been realized. Financial market volatility has increased and there has been a generalized retrenchment from risk-taking across global markets. The combination of ongoing deleveraging by banks and households, increased fiscal austerity and declining business and consumer confidence is expected to restrain growth across the advanced economies.

Click here to read the complete release

Can your Trade Show Exhibit do three things in three seconds?

Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:

1. Catch the attention of a passing prospect, 2. Communicate an effective message, and 3. Give them enough reason to pause...just enough time to allow your highly trained and motivated booth staff to engage. 3 to 5 seconds.

The passing prospect will not spend energy on figuring out who you are and/or what you are trying to tell them. They process what they see and only if they notice it and understand it.

The only chance you have is to make sure your exhibit is Prospect Friendly. Five things to consider:

• Your graphics should clearly identify WHO you are and WHAT you do. Sounds simple enough however look around at the next show and be prepared to be surprised. Remember, your prospect is processing your message in 3 – 5 seconds. They are not spending time to figure you out. Your brand and message needs to be clear.
  
• A picture is worth a thousand words. A great image that highlights your message and helps tell your story allows the prospect to quickly identify with your solution. They should be applying that scene to their situation.
  
• Bullets vs Paragraphs Bullets are far more "Prospect Friendly" than paragraphs or even complete sentences. Keep information to a minimum. Website Address is good. Physical Address is bad. Exhibit graphics should create questions. Use your collateral handouts to answer questions or give additional information.  Again...3-5 seconds.
• Is the exhibit open and inviting? The desired flow of your booth should be obvious to the prospect. How to enter your space, engage with your staff, or where to get additional information should be very clear. Remember, any hurdle you create will encourage the prospect to simply continue on.
  
• Bottom line: Keep It Simple.

To view our WRLA Education Calendar CLICK HERE

October 27 - 28, 2011
Hardlines Conference 2011
Sheraton Toronto Airport Hotel & Conference Centre
Toronto, ON
Contact: brady@hardlines.ca

October 29 - 30, 2011
Chalifour Fall Market
www.chalifourexpo.com
Place Bonaventure, Montreal, QC

November 2 - 6, 2011
Sexton Member Conference
San Diego, CA
www.sextongroup.com

November 17 - 18, 2012
New Canadian Home Improvement Show
Toronto Congress Centre
e-info@canadianhomeimprovementshow.com

November 24 - 26, 2011
RONA 2012 Spring Market
Le palais des Congress, Montreal PQ

January 18-20, 2012
2012 Prairie Showcase Buying Show & Convention
Prairieland Park, Saskatoon
ckelly@wrla.org

February 2, 3, & 4, 2012
Orgill 2012 Spring Market
Orlando, FL
www.orgill.com

March 30-31, 2012
TIM-BR MART National Buying Show
Toronto Congress Centre, Toronto, ON

NEW AFFILIATE MEMBER

BC Wood Specialties Group Association
#200, 9292 - 200th Street Langley, BC V1M 3A6
Phone: 604-882-7100 Fax: 604-882-7300
Main Contact: Brian Hawrysh bhawrysh@bcwood.com  http://www.bcwood.com/  
(Trade Association) (a not-for-profit association established to assist manufacturers to develop new and protect existing markets for BC’s value added wood product sector.)

NEW ASSOCIATE MEMBER

Covertech Fabricating Inc.
279 Humberline Drive Toronto, ON M9W 5T6
Phone: 416-798-1340 Fax: 416-798-1342
Main Contact: John Starr sales@covertechfab.com  http://www.covertechfab.com/  
(Manufacturer) rFoil brand of reflective foil insulation and radiant barriers.