Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
HOTEL SCAM ALERT!
High ALERT as there is increased activity in HOTEL SCAMMING for the WRLA Buying Show in Calgary, January 20 - 22, 2016. Please keep your reservation information confidential. Do not provide details of your reservation to anyone who calls you. If in doubt, please email WRLA-housing@icsevents.com
For more information on the 2016 WRLA Buying Show Hotels please visit: http://www.wrla.org/hotels-and-travel
Thank you to our SPONSORS!
Steel-Craft Door Products Ltd.
Naylor
Doortech MFG & Distribution Ltd.
ALL-FAB Building Components Inc.
Castle Building Centres
Sexton Group Ltd.
All Weather Windows
TIM-BR Mart
CERVUS Equipment
Westman Steel
AFA Forest Products Inc.
Canadian Engineered Wood Products Ltd.
The Co-operators
Cherry Insurance
PLY GEM
Meetings & Conventions Calgary
WRLA NexGEN
CertainTeed Gypsum Canada, Inc.
Dow Chemical
HUB International
Hyatt Regency Calgary
Oasis Originals Inc.
Scotiabank
The Links at Quarry Oaks
Tourism Winnipeg
Proceeds are directed to the WRLA Bursary and Scholarship Fund.
Thank you for your support!
*Watch for the full Golf report in the November Yardstick!

Courses are being offered in Winnipeg, Saskatoon & Calgary
ONLINE Registration will be open on September 10, 2015
*See our Calendar of Events below for course dates and
Manual Estimating Level 1: Estimating Fundamentals
Manual Estimating Level 2: Estimating for Residential Construction
Yard & Warehouse Operations
Apply for one of seven $3,000 Scholarships!
Scholarship DEADLINE: October 2, 2015
*Bursary submission date has passed.

The WRLA is proud to offer seven $1,500 Bursaries and seven $3,000 Scholarships each academic year. To learn more about eligibility and for full program details visit www.wrla.org or contact Krista at kristas@wrla.org
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Here are five tips from DataCandy on how to use a loyalty program successfully:
1. Define your brand’s most loyal customer base by analyzing data collected through the program, and work to engage those shoppers with your marketing and promotions efforts.
2. Use data collected through the program to create customer segments based on purchase patterns, demographics, and other differentiators. Look at how often shoppers visit your store and how much they spend. Then customize your promotions for each segment.
3. Set goals and strategies for reaching each segment. For example, find ways to reward your most loyal customers. Offer special discounts just for them or come up with creative rewards, such as free project supplies for an in-store workshop or exclusive access to an event.
4. Track standard metrics, such as the percentage of sales that come from loyalty program members or the percentage of transactions for which a loyalty card was swiped. This information can help you decide if your loyalty program is working.
5. If you don’t have a loyalty program yet, don’t start one without first coming up with a carefully thought out plan. Your program will be more successful in marketing your business if you start with a strong strategy.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA. Visit: www.wrla.org or click here for more information about NRHA.
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Whether you’re passing your business to a family member or an outside buyer, what steps should you take to succeed your business effectively?
Check out our simple steps to understanding your succession plan!
Visit: videos.wrla.org/succession-planning Today!
Learn from our other WRLA Videos, just follow the above link and click Browse.
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UPCOMING EVENTS
August 27-29, 2015
Orgill Fall Market
New Orleans
September 3, 2015
WRLA Calgary Classic
Sundre, AB
September 16, 2015
WRLA Kenosee Golf Tournament
Kenosee Lake, SK
October 21 & 22, 2015
Hardlines Conference
Toronto, ON
www.hardlines.ca
WRLA Fall Education Calendar:
ONLINE Registration for below courses will open September 10, 2015.
October 26 & 27, 2015
Level 1 – Manual Estimating Level 1: Estimating Fundamentals,
Saskatoon, SK
October 28 & 29, 2015
Level 2 – Manual Estimating Level 2: Estimating for Residential Construction,
Saskatoon, SK
November 2 & 3, 2015
Level 1 – Manual Estimating Level 1: Estimating Fundamentals
Calgary, AB
November 4 & 5, 2015
Level 2 – Manual Estimating Level 2: Estimating for Residential Construction
Calgary, AB
November 6, 2015
Yard & Warehouse Operations OR Advanced Estimating per demand
Calgary, AB
November 30 & December 1, 2015
Level 1 – Manual Estimating Level 1: Estimating Fundamentals
Winnipeg, MB
December 2 & 3, 2015
Level 2 – Manual Estimating Level 2: Estimating for Residential Construction
Winnipeg, MB
December 4, 2015
Yard & Warehouse Operations OR Advanced Estimating per demand
Winnipeg, MB
To view all upcoming WRLA events please CLICK HERE
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NEW ASSOCIATE MEMBERS
Floform Countertops
530 Henderson Drive
Regina, SK S4N 5X2
Phone: (877) FLOFORM
Contact: Glenn Ruzicka
(Manufacturer) (Wholesaler) (Distributor) manufacture, fabricate, supply and install countertop surfaces ranging from laminate, wood, solid surface, granite and quartz.
Sagiper North America Inc. (Head Office)
13179 156 Street
Edmonton, AB T5V 1V2
Phone: 780-238-1667
Contact: Mitch Freire
(Distributor) (Importer) tongue and groove corrugated PVC planks and panels, composite decking
MEMBER CORRECTIONS
DELETE
Page 55
Cremona True Value
Closed
Page 59
Woodland Home Hardware Building Centre
New Contact: Greg Bartolotta
Page 118
Keystone Products
New Name, new Web and Main Contact
Main Contact: Gregg Dershko
Page 121
McIlveen Lumber Industries
Correct Address
9440 48th St. SE
Calgary, AB T2C 2R2
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 Have you watched the latest episode from WRLA Videos? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!
Stay up-to-date on the latest industry news and events with our engaging new communication channel.
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