Attention All Associations with Canadian Members
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Have you updated your practices to meet the requirements of Canada's new anti-spam laws? The Canadian Anti-Spam Legislation (CASL) requires anyone living in
Canada to whom you wish to send a Commercial Electronic Message (CEM) to
give you opt-in permission to do so. A commercial electronic message
covers email, telephone and possibly social media. Relative to associations, a message would be considered a
CEM if it includes an invitation for membership, meeting attendance,
sponsorship, advertising or selling anything like communications
programs or meetings services or a manual or logo item.
There are potentially crazy fines and potential imprisonment. No, really. Read all about it.
   
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Georgia Society of Association Executives