Canadian Forest Products Industry Releases Construction Value Pathways Initiative
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This morning, February 14, the Forest Products Association of Canada (FPAC), Montréal, Qué., Canada, and its partners released their landmark Construction Value Pathways initiative, exploring new and unique opportunities for the Canadian forest products industry to gain a larger share of the $8 trillion a year global construction market. Jonathan Westeinde, Founder of Windmill Development Group and external project lead for the Construction Value Pathways initiative, unveiled trends and opportunities for the forest products industry during his breakfast address at the Montreal Wood Convention that began today at the Queen Elizabeth Hotel in Montréal.
The Construction Value Pathways project is groundbreaking market research that has identified key trends in the global construction industry and sets the forest products industry's sights on diversifying with more advanced products and pre-fabricated construction solutions of the highest environmental quality. FPAC and its partners undertook the initiative to examine how to diversify the lumber industry beyond its traditional markets and suite of products.
Canada's forest products industry is a $57 billion dollar a year industry that represents 11% of Canada's manufacturing GDP. The industry is one of Canada's largest employers, operating in hundreds of Canadian communities and providing more than 230,000 direct jobs across the country.
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