FiberMark Luxurious Product Portfolio Designed for Health, Beauty Packaging
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FiberMark,
West Springfield, Mass., USA, a producer
of paperboards, fiber-based specialty covering materials, and print media for
world-leading brands, has announced a new portfolio of folding carton,
turned-edge, and bag stock products specifically engineered to meet design
demands of the upscale health and beauty packaging market. The visual and
tactile properties of FiberMark packaging materials draws attention to products
in the retail environment and significantly drives sales---a must for upscale
brands, the company notes.
With
thousands of texture, finish, and color combinations (including duplex
options), FiberMark’s substrates are enhanced by a deep, rich color saturation
of the products throughout the sheet, eliminating glaring white edges and
ensuring color consistency from lot to lot.
"Color is often an integral part of brand identity. With today's international
supply chains and multi-site manufacturing, maintaining color consistency from
site-to-site can often be a challenge for the folding carton packaging printer
and converter," notes Dr. Robert Conforti, SVP, new business development. "Manufactured
using precision color control processes, FiberMark's dyed-through premium
packaging provides the solution to these technical challenges."
FiberMark’s
packaging materials also offer superior decoration and performance
characteristics for printers and converters, with custom sheet sizes available
to help maximize yield per sheet, and rigid paperboards that are available in a
wide variety of calipers, making it possible to eliminate liners, the company says.
These premium boards and luxury covering materials are strong and durable while
providing a stylish, refined alternative to white SBS, it adds.
More information and procedures
for requesting a sample of the Health & Beauty Packaging collection are
available online.
