SHSMD Credential Course: Creating a Transformational Digital Strategy
July 11 - August 5, 2022
SHSMD is excited to host this live credential course for our health care marketers and communicators who are looking to develop or refresh their digital strategy using a “tradigital” approach. Our expert faculty from Greystone.Net and Brown Parker & DeMarinis Advertising (BPD) will share their insights on the current state of digital marketing and emerging technologies, divided into 4 parts or modules covering:
- Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
- Telling Your Story to Drive Results
- Activating Your Message Across the Tradigital Landscape
- Preparing for What Is Coming Next
Completion of all course requirements will result in a SHSMD Credential in Digital Marketing Strategy, which can be shared as a digital badge on social media.
From past attendees:
“I am presenting what I learned from the course to the rest of the team tomorrow at a retreat. We need to make a more deliberate move in this direction and I feel prepared to help guide us."
